I cut way back on my 40k play about the time the BA codex came out. Not because of the codex (it's trash), but I got tired of seeing the same web-inspired armies again and again. So I concentrated on Fantasy, where good generalship could overcome cheese.
So what does GW do? They give Mat Ward the 8th edition project! ARGH! I will admit he had some good ideas: the magic system is better than in previous editions, the random charge distance idea is kinda refreshing. and there are a few others. Unfortunately Mat just can't seem to follow thru. It's as if he doesn't know when to stop messing with things.
For example, as I said the magic SYSTEM is pretty good. So what does our Mat do? He goes and throws in Mega-Death-I-Win spells. So instead of magic being a supporting element in an army, the army is now delegated to Wizard Escort/Target status.
Don't get me started on TLOS! I can ALMOST see it in 40k. After all naybe personal spybots are so common in the 41st Milleneum that they aren't even mentioned. But in Fantasy everyone uses the old Mark I eyeball. There's no getting around the general (the player) sitting up in his dirigible (now equipped with laser range finders) being able to see all, but the troops on the ground don't have that luxury. As a player, you know there's a bunch of orcs lurking behind those woods. But since nobody models woods terrain pieces to properly represent their density (we want to be able to fit our models in there) EVERYBODY knows they're there.
GW shares the blame for this sad state of affairs. After all, somebody approved the publication of this stuff. But Mat Ward wrote it. The lion's share of the blame is his and his alone. His drivel has driven me to the point of putting most of my gaming effort into Flames of War...until Mat Ward somehow finagles his way into Battlefront.
Maybe 6th ed 40k will bring me back. After all, it's been the even numbered editions where the major changes come about. The odd numbers are all just tweaks of the previous edition. I hold out no hope for Fantasy. I'm 60 and I don't know if I'll still be gaming by the time 10th ed comes out. Depends on the nursing home, I guess.
I know this is a Tau-oriented forum, but the OP asked about Mat Ward. And he hasn't just infected 40k!