I dont have any time or money to actually collect or play any miniatures game, but I try to stay informed- reading codexes, thinking up army lists, mathhammer…etc so I don't often have much to contribute. While I'm really not that active in terms of posting, I actually lurk quite a lot. What got me to initially come to TauOnline were two things- My roomate was a then mod Dra'Tuisch'Novae, and the Great Winter Story Competition.
I kept coming back and lurking largely because of the articles, army builder app, conversations, competitions... I showed up for a competition and stayed for quality content. It seems to me that slowly over time that's somewhat dwindled. There are still conversations, project logs, RPs and the like, but there's a lot less tightly focused, planned out events, articles, and whatnot.
It always seemed like the core driving all of that was the combination of army builder, award seals, and RP all together in one account. It incentivized people to contribute, and in a big way. I'm not saying we need that exactly, but we need a hook, something to make this place more than just another forum.